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Tuesday, 6 January 2015

Thinking rationally and innovative bent helped him invent and build and empire on INSTANT NOODLES !!!




Momofuku Ando (March 5, 1910 – January 5, 2007) was a Taiwanese-Japanese businessman who founded Nissin Food Products Co., Ltd. He is famed as the inventor of instant noodles and Cup Noodles. On August 25, 1958, at the age of 48, and after months of trial and error experimentation to perfect his flash-frying method, Ando marketed the first package of precooked instant noodles. Called Chikin Ramen, after the original chicken flavor, it was originally considered a luxury item with a price of ¥35, around six times that of traditional udon and soba noodles at the time. 
Ando began the sales of his most famous product, Cup Noodle (Kappu N┼źdoru, on September 18, 1971 with the masterstroke of providing a waterproof polystyrene container. As prices dropped, instant ramen soon became a booming business. Worldwide demand reached 98 billion servings in 2007.